Startup’s Kick-Off!!!

STARTUP’S DEPARTURE POINTS : Looking out for Ideas

1. PERSONAL PERSPECTIVE
   • Based on Personal Belief or Personal Know-how such as Personal Viewpoint, Intention, Principle, Feeling, Emotion, Experiences, etc…
2. Market/Social Axis
   • Based on Business Environment, Competitor’s Move, etc…looking out for Business Opportunity, Feasibility, Potential

Continued from Previous Slide, about Startup Book…

1. Originated from Practical Case/Case Study (PAST)
   • Information Collection
   • Look into Foreign Companies which are Good Practice/Success Story and Apply it in Local Context
   • Read Local Publications related to the field
2. Originated from Problem/Inconvenience (PRESENT)
   • Current Existing Service –> Standing on problem perspective –> What if we do it this way, isn’t it more convenient?
   • Thorough examine the user’s behavior not just words, but action–> Indirect Experience Style
3. Originated from the Change in Social Structure (FUTURE)
   • Approach to Forecast Future Needs or Timing of Structural Change (A Little hard)
     • ‘73 & ‘79 Oil Shock, Tōhoku earthquake and tsunami, 2019 Covid-19 —> Social Structural Change —> New Services, etc…

Overall, BRAiNSTORMING is the Basic Method.